Digital Display Ads

[vc_row el_class=”intro-copy”][vc_column][vc_single_image image=”6841″ img_size=”full”][vc_message message_box_color=”success”]We’ve updated the LCD Advertising process in the Lory Student Center! See the new options and updated policies below.[/vc_message][heading text=”Indoor Display Ads”][vc_column_text]

Our 22 indoor LCD displays reach over 5,000 faculty, staff and students daily who visit the Lory Student Center during the academic year.

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LCD ads start at $110 per week, with a discount available to Registered Student Organizations and entities and partners throughout the Lory Student Center when their VIP Discount Code is used. We have also added two new options (LCD Pro Pass and LCD Super Pass) that allow you to run a single LCD or multiple LCDs (respectively) as long as you like within a single semester for one flat rate, and include the option of additional ad placements (LSC Website and OTP Guidebook) for free!

All reservations run on a weekly basis beginning on Fridays.

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[/vc_column_text][vc_gallery type=”image_grid” images=”49728″ img_size=”full”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]NOTE: Ad artwork must be uploaded directly to your reservation when booking, so be sure to have your design ready! [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][heading text=”Digital Display Ad Reservation”][product_category per_page=”12″ columns=”3″ orderby=”ID” order=”ASC” category=”lcd-advertising”][/vc_column][/vc_row][vc_row css=”.vc_custom_1597939449042{margin-top: 40px !important;}” anchor=”indoor_display_reservations”][vc_column][vc_tabs interval=”0″][vc_tab title=”Policies” tab_id=”6b06bb7b-4e4b-3″][vc_column_text]

Policies

(Updated 8/17/20)

Reservations and Confirmation
  • Only registered student organizations and University departments may reserve indoor displays.
  • Daily Deal Ads are regularly $110 per week, with a VIP Discount Code available to Registered Student Organizations and Lory Student Center entities that MUST be used with each reservation in order to receive a 50% discount, and cannot be applied retroactively. Your order confirmation will detail the final cost associated with each individual reservation.
  • All reservations must be made online.
  • LCD Pro Passes and Super Passes cannot be prorated based on previous ads, the time of booking, or utilization.
  • The reservation system can only accept reservations a minimum of 1 week prior to your desired run date.
  • All reservations must include uploaded art at the time of booking.
  • Reservations must be submitted at least 1 week prior to the desired run date.
  • Each reservation runs for seven days starting on Friday and running through the following Thursday.
  • Reservation is guaranteed only when you have received a confirmation email.
  • To see that your advertisements are displayed on the confirmed date, please view the digital screens throughout the Lory Student Center.
  • Need help creating an ad design? See Artwork Request below for details and be sure to submit a request at least (14) business days prior to the run date of your ad.

Submission and Approval
  • Your ad should communicate your message quickly and effectively, at a glance and from a distance.
  • Your ad must comply with University Brand Standards.
  • If your ad does not meet CSU Branding or Lory Student Center signage standards, our Marketing Creative. will contact you to discuss specific changes that will need to be made to your artwork in order to receive approval. Once changes are made, email your revised file to the Marketing Creative.
  • Your artwork will not run until an approval is given.
  • You are responsible for proofreading your ad content. We reserve the right to remove your ad at any point during your reservation if errors are found.
  • Your indoor display reservation may include up to 2 complimentary hours of consultation and revision time when artwork is provided. You will be billed for any additional time over 2 hours.
  • If you have questions, please email or call our Marketing Creative at 970-491-3974.

Artwork Request
  • To request artwork from Colab, please submit a Function Point project request here at least 14 days before reserving your LCD ad. If you do not yet have a Function Point account, click here.
  • Note: Colab can provide design services for LSC Entities, Registered Student Organizations, and DSA Departments (with Creative Services approval). All other offices needing artwork should contact Creative Services.

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Specifications

Our indoor displays must meet the branding requirements of Colorado State University and the Lory Student Center. As such, if you choose to provide artwork that does not meet these requirements, we will contact you and work with you in a consultancy role to ensure these requirements are met.
Please refer to our policies and specifications for important details before accepting responsibility for fees accrued as a result of our consultation.

Dimensions
All final artwork should be 1920 x 1080 ppi

Live Area
Some digital displays throughout the building have been recessed in high-traffic areas rather than flush mounted. These displays have been framed and may cover portions of the display from various angles. Your artwork should have a live area of 1776 x 936 ppi to ensure readability.

Orientation
All digital displays that broadcast advertising are mounted in a landscape (horizontal) orientation.

Run time
Display time is: 15 seconds per ad each time shown
Guaranteed a minimum of 36 exposures a day or 252 exposures a week – per display.

Submitting Artwork
Artwork must be attached to your reservation at the time of booking, and an order summary will be sent via email. This order summary includes details about your reservation and a link to the file you uploaded for your records.

File Formats
Please send a  high quality .jpg file at 72 dpi that does not exceed 500k.
A web-safe .pdf or .mp4 file is acceptable if your artwork is animated.

Branding
All artwork is reviewed for branding in accordance with University brand standards. For questions on CSU branding regulations and graphic standards click here.

[/vc_column_text][/vc_tab][/vc_tabs][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][heading text=”Reservation Requests” tag=”h3″][vc_column_text]We are in the process of rebuilding our online reservation system, but new reservations can be made by emailing lsc_marketing@mail.colostate.edu with:

  1. Your name, department, phone number and email address
  2. The subject line “LSC Digital Display Reservation Request”
  3. The name of the project/ad
  4. Your desired reservation start date and duration (1 or 2 weeks)
  5. The account number that should be billed for the reservation
  6. Your current discount code (if applicable)

You should receive a response within two business days. Your reservation is not confirmed until you receive an email reply. [/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][heading text=”Digital Display Ad VIP Campaigns” tag=”h3″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][heading text=”LCD Ad Templates” tag=”h3″][/vc_column][/vc_row][vc_row disable_element=”yes” el_class=”intro-copy”][vc_column][vc_single_image image=”6841″ img_size=”full”][vc_message message_box_color=”warning”]LCD Advertising in the Lory Student Center is not currently available. Check back frequently, as this page will be updated as the status of this program changes![/vc_message][heading text=”Indoor Display Ads”][vc_column_text]

Our 20 indoor displays are LCD screens that reach over 20,000 faculty, staff and students daily who visit the Lory Student Center during the academic year.

A majority of our displays provide a touch-screen experience that enables users to interact with various types of content. When visitors to the Lory Student Center are not interacting with the digital displays, advertising content will rotate continuously.

Reservations run on a weekly basis beginning on Fridays.

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Policies

(Updated 5/2/19)

Reservations and Confirmation
  • Only registered student organizations and University departments may reserve indoor displays.
  • All reservations must be made online.
  • Each reservation runs for seven days starting on Friday and running through the following Thursday.
  • Ads are updated every Friday afternoon. New ads will be inserted into the weekly lineup and old ads removed.
  • Reservation is guaranteed only when you have received a confirmation email.
  • Your reservation can be as many weeks as you choose, refer to the weekly pricing under the “Pricing” tab.
  • To see that your advertisements are displayed on the confirmed date, please view the digital screens throughout the Lory Student Center.
  • If providing art: make your reservation at least seven (7) business days prior to the run date of your ad, and email your artwork to our Marketing Creative. Artwork must also be received at least seven (7) days prior to the run date of your ad.
  • If requesting art: make your reservation and request artwork through Function Point (see Artwork Request below for details) at least (14) business days prior to the run date of your ad.

Submission and Approval
  • Your ad should communicate your message quickly and effectively, at a glance and from a distance.
  • Your ad must comply with University Brand Standards.
  • If you provide artwork, and it does not meet CSU Branding or Lory Student Center standards, we will contact you to discuss specific changes that will need to be made to your artwork in order to receive approval.
  • You are responsible for proofreading your ad content. We reserve the right to remove your ad at any point during your reservation if errors are found.
  • Once changes are made, email your revised file to the Marketing Creative.
  • Your artwork will not run until an approval is given.
  • Your indoor display reservation may include up to 2 complimentary hours of consultation and revision time when artwork is provided. You will be billed for any additional time over 2 hours.
  • If you have questions, please call our Marketing Creative at 970-491-3974.

Artwork Request

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Specifications

Our indoor displays must meet the branding requirements of Colorado State University and the Lory Student Center. As such, if you choose to provide artwork that does not meet these requirements, we will contact you and work with you in a consultancy role to ensure these requirements are met.
Please refer to our policies and specifications for important details before accepting responsibility for fees accrued as a result of our consultation.

Dimensions
All final artwork should be 1920 x 1080 ppi

Live Area
Some digital displays throughout the building have been recessed in high-traffic areas rather than flush mounted. These displays have been framed and may cover portions of the display from various angles. Your artwork should have a live area of 1776 x 936 ppi to ensure readability.

Orientation
All digital displays that broadcast advertising are mounted in a landscape (horizontal) orientation.

Run time
Display time is: 15 seconds per ad each time shown
Guaranteed a minimum of 36 exposures a day or 252 exposures a week – per display.

Submitting Artwork
Once a reservation has been made, an order summary will be sent via email. This order summary includes details about your reservation and a prompt to email your artwork to our Marketing Creative.

File Formats
Please send a  high quality .jpg file at 72 dpi that does not exceed 250k.
A web-safe .pdf file is acceptable if your artwork is animated.

Branding
All artwork is reviewed for branding in accordance with University brand standards. For questions on CSU branding regulations and graphic standards click here.

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